The Rise of Clean Beauty

Read Time: 3 mins

To sally on from last month’s blog on Skinification, we won’t walk away from the subject at hand just yet. Since we’re on the same topic, let’s dive a little deeper into the clean beauty aspect that comes from the Skinification process. As a quick recap (because we’re not a**holes) the idea of Skinification comes from a newly coined method where the act of skincare itself is applied to hair. 

This means no more harsh and chemically concentrated products, and definitely no fast-tracked, cutting-corners style of treatment. Our rule of thumb is simple: if someone is standing outside your house and selling you a 3-month guarantee for a job that requires 3 years – they’re most likely lying to you. Or whatever it is they’re selling contains something that you’d rather be oblivious about. 

If you’ve gone for a long time in being naive about the products you use based on the price point (to which we say; fair), it’s time to switch that mentality back to outlining your base values when it comes to your decision-making process.

Each person is at different stages of their personal care. We know firsthand that you can’t convert a non-believer into a worshipper overnight. It doesn’t work that way.

For others, you might only present them with some facts and their name is on the dotted line in seconds. What we’re trying to say is that it might take you some time, but you’ll eventually come around. All that matters to us is whether you’ve been made aware of the benefits of using natural and ethical products long-term, as opposed to cheaper ones that only provide a short-term gain.

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Clean Beauty surpassing other standards

With this, we want to introduce you to our friend and part-time lover: Clean Beauty.

There are many definitions and theories surrounding what clean beauty really is. At its purest defining focal point; clean beauty means products made with ingredients that aren’t harmful to human health. There isn’t any excuse by major companies anymore because it’s 2020 (a write-off if you ask us) and we should be so advanced as to not put anything harmful in our products anymore, really. But that’s asking a lot from businesses that have been operating under this guise for centuries.

It’s so pre-2000s to be finding shortcuts to beauty hacks. When in reality, there is no hack. There’s only consistency and transparency. 

Now, intensive research is placed on creating skin and hair care that is natural and almost formidable in dominating the personal-care industry. If you’re asking how some brands can get away from still putting these harmful ingredients in their products, you’d be surprised how non-heavily regulated the cosmetic sector is in certain places.   

Some consumers, like you, don’t have to worry much because on the other hand there’s also brands that do care about their community. Only bringing out natural and ethically sourced products that can be enjoyed by all, and with 0 side effects. At Esther CE, we have our own standards of clean beauty. This is evident in our own hair growth range. For us, it means using only the most natural ingredients that aren’t harmful to human health and that is fit for all to use.

What did we say earlier on? If a man is telling you he can get you something fast with no additional hidden fees – it’s most very likely, one big fat lie. And we think- no we know, you’re smart enough to come to this conclusion yourself.

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What to look out for

What are the two major factors indicating a product is that one friend who you know you can’t rely on, but do anyway because you’re reckless?


If you see ‘fragrance, perfume, or flavour’ – you bet that’s a masque (pardon the French) for potentially toxic substances that are more likely to be found in conventional brands. You know how there’s red flags in dating, this is your 101-red flag for cosmetic blind dating. As companies aren’t required to disclose ingredients that are considered trade secrets, it’s basically a loophole for brands to bathe in this facade of theirs.


These are what we call Endocrine Disruptors. These guys mess with the endocrine system, which essentially regulates your body’s metabolism, mood, and reproductive processes. ED’s are especially dangerous because they’re sneaky little clones that impersonate your real hormones, altering the way they behave and produce. Over time, these have been linked to cancer, birth defects and many more long-term health issues. Look out for products that list ingredients ending in ‘-parabens’ and chemical sunscreens.

Invest in clean beauty and ditch the idea of a fast-tracked beauty hack regimen. Trust us when we tell you that taking the long-winded road can sometimes be a great thing. Patience and determination will get you to your desired outcome, but the opposite will only bring you a temporary solution. 

This article is for informational purposes only and does not constitute medical advice. The information contained herein is not a substitute for and should never be relied upon for professional medical advice. Always seek the advice of your physician or other qualified health providers with any questions you may have regarding your health. Never disregard professional medical advice or delay in seeking it because of something you have read on this Site.


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